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Here for the heavy stuff

Aussies love a good chat. Whether it’s at the pub, the beach, or at a backyard BBQ over the weekend, we love to talk. But when it comes to talking with loved ones about things like serious illness, injury, or death, we go into our shells. Because those conversations are just too heavy, with our research showing that 96% of Aussies avoid having difficult conversations*.

That’s where we come in. We’re the experts when it comes to these heavy conversations and helping you to be financially prepared if the unthinkable happens.

Introducing Gary and friends

Through this campaign and the persona of Gary the tortoise and his friends, we want to help make you and your family comfortable with the uncomfortable, and reassure you that there’s no need to go into your shell when things get heavy.


We can help you kickstart those heavy conversations around death, serious illness or injury, and even funerals to help make them a bit lighter. If it’s a bit awkward or icky to talk about, we’re here to help, so that you’re prepared if something unforeseen happens down the line.

Insuranceline 30" TVC

Insuranceline 15" TVC

Insuranceline Funeral Insurance cover for up to $15,000 TVC

Insuranceline Funeral Insurance 10% bonus cover after 5 years TVC

eGift card

Protect the heavy stuff with a new Insuranceline policy and get a $100 eGift card for your everyday essentials^.

Backed by TAL

* The survey was conducted by PureProfile on behalf of TAL, in February 2022, with a nationally representative sample of 1,018 respondents in Australia aged 18-65+ years old.

Any financial product advice is general in nature only and does not take into account any person’s objectives, financial situation or needs. Before acting on it, the appropriateness of the advice for any person should be considered, having regard to those factors. Persons deciding whether to acquire or continue to hold life insurance issued by Insuranceline should consider the relevant Product Disclosure Statement (PDS). The Target Market Determination (TMD) for the product (where applicable) is also available.

Promoted by Insuranceline, a trading name of TAL Direct Pty Limited (of Level 16, 363 George Street, Sydney NSW 2000) ABN 39 084 666 017 AFSL 243260. TAL Life Limited ABN 70 050 109 450 AFSL 237848 issues the life insurance benefits. Hallmark General Insurance Company Ltd ABN 82 008 477 647 AFSL 243478 issues the Involuntary Unemployment Cover.

The ways in which Insuranceline collects, uses, discloses and secures your personal information are set out in the Insuranceline Privacy Policy, which is available free of charge on request.