Here for the heavy stuff

Aussies love a good chat. Whether it’s at the pub, the beach, or at a backyard BBQ over the weekend, we love to talk. But when it comes to talking with loved ones about things like serious illness, injury, or death, we go into our shells. Because those conversations are just too heavy, with our research showing that 96% of Aussies avoid having difficult conversations*.

That’s where we come in. We’re the experts when it comes to these heavy conversations and helping you to be financially prepared if the unthinkable happens.

How to talk about the heavy stuff

Introducing Gary and friends

Through this campaign and the persona of Gary the tortoise and his friends, we want to help make you and your family comfortable with the uncomfortable, and reassure you that there’s no need to go into your shell when things get heavy.

We can help you kickstart those heavy conversations around death, serious illness or injury, and even funerals to help make them a bit lighter. If it’s a bit awkward or icky to talk about, we’re here to help, so that you’re prepared if something unforeseen happens down the line.

Gary

Likes: Celebrating big occasions, chilling with friends, living for the moment
Dislikes: Thinking about the future, serious and confronting conversations

Rebel

Likes: Cracking jokes and making people laugh, summer parties, shopping
Dislikes: Cold weather, being quiet

Bill

Likes: Being the centre of attention, dry humour
Dislikes: Small talk, people who get easily offended

Jason

Likes: Making others around him comfortable, being a mediator
Dislikes: Confrontations, being called a people pleaser

Insuranceline 30" TVC

Insuranceline 15" TVC

Insuranceline Funeral Insurance cover for up to $15,000 TVC

Insuranceline Funeral Insurance 10% bonus cover after 5 years TVC

Start the New Year protected and get $100 off your first year of a new Insuranceline policy^.

* The survey was conducted by PureProfile on behalf of TAL, in February 2022, with a nationally representative sample of 1,018 respondents in Australia aged 18-65+ years old.

^ The '$100 off first year discount' is available to new customers who take out a quote and purchase a new Insuranceline Life Insurance, Income Protection or Funeral Insurance policy between 28 August 2025 and 25 February 2026. The $100 is spread evenly across the first year's premium payments; full benefit requires maintaining the policy for 12 months unless premiums are paid annually. If the policy is cancelled or payment frequency changes during the first year, any unallocated portion of the discount will not be honoured. This discount applies only once per policy and does not continue after the first year. TAL as issuer of the policy reserves the right to change or withdraw this offer for future customers at any time without prior notice.

Any financial product advice is general in nature only and does not take into account any person’s objectives, financial situation or needs. Before acting on it, the appropriateness of the advice for any person should be considered, having regard to those factors. Persons deciding whether to acquire or continue to hold life insurance issued by Insuranceline should consider the relevant Product Disclosure Statement (PDS). The Target Market Determination (TMD) for the product (where applicable) is also available.

Promoted by Insuranceline, a trading name of TAL Direct Pty Limited (of Level 16, 363 George Street, Sydney NSW 2000) ABN 39 084 666 017 AFSL 243260. TAL Life Limited ABN 70 050 109 450 AFSL 237848 issues the life insurance benefits. Hallmark General Insurance Company Ltd ABN 82 008 477 647 AFSL 243478 issues the Involuntary Unemployment Cover.

The ways in which Insuranceline collects, uses, discloses and secures your personal information are set out in the Insuranceline Privacy Policy, which is available free of charge on request.