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Insuranceline's Claims team is providing extra support for customers affected by recent natural disasters in VIC and QLD, including premium waivers.
Customers and their families impacted by the recent Bondi tragedy can access our free and confidential counselling support.
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Industry standards and guidelines

Industry standards and guidelines


What is the Life Insurance Code of Practice?

The Life Insurance Code of Practice (the Code) is a series of mandatory customer service standards that all life insurers need to comply with. These standards cover sales and marketing practices, underwriting and claims and are designed to protect you.

Why is the Life Insurance Code of Practice important?

A contract of insurance is based on the principle of good faith which requires both the insurer and the customer to act honestly and fairly towards each other, and for the insurer to have regard for the customers’ interests. The Code sets out the life insurance industry's key commitments and obligations to customers.

Key Code Promises

  1. We will be honest, fair, respectful, transparent, and timely when we communicate with you, and we will use plain language unless medical or other technical terminology is needed.
  2. We will ensure our staff and Authorised Representatives use appropriate sales and retention practices.
  3. We will offer extra support if you have trouble with the process of buying insurance or claiming.
  4. If we find that a sale was made using unacceptable sales practices, we will fix it, for example by issuing a refund or replacement policy.
  5. When you make a claim, we will explain the process and keep you informed about our progress assessing it.
  6. We will decide on your claim within the Code’s timeframes. But if we cannot, we will explain why and tell you how to make a Complaint.
  7. If we decline your claim, we will explain why in writing and let you know what to do if you disagree.
  8. We will restrict the use of investigators and Surveillance to preserve your right to privacy.
  9. The independent Life Code Compliance Committee (Life CCC) will monitor our compliance with the Code.
  10. We will be accountable for Code requirements, and the Life CCC can sanction us.

These promises are embedded in our processes and policies to deliver the high standards of customer service specified by the Code.

You can read the Code or find out more about it on the Council of Australian Life Insurers (CALI) website. CALI has also developed a Consumer guide to Life Insurance Law and Life Insurance Premiums Fact Sheet.

The Life Code Compliance Committee (Life CCC)

The Life CCC is an independent body established to monitor compliance with the Code. Its aim is to ensure consistent and high-quality service standards are provided to customers by the life insurance industry. The Life CCC enforces the Code by monitoring compliance, investigating Code breaches and imposing sanctions where appropriate.

Insuranceline’s commitment to the Code of Practice

Our Life Insurance policies are issued by TAL, who played a key role in creating the Code. We are committed to delivering the best possible customer service standards. We will continue to look for ways to raise the standards of customer service now and over the years to come.

If you feel we have breached the Code, you can make a complaint here.

Download a full version of the Code.

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^ The '$100 off first year discount' is available to new customers who take out a quote and purchase a new Insuranceline Life Insurance, Income Protection or Funeral Insurance policy between 28 August 2025 and 25 February 2026. The $100 is spread evenly across the first year's premium payments; full benefit requires maintaining the policy for 12 months unless premiums are paid annually. If the policy is cancelled or payment frequency changes during the first year, any unallocated portion of the discount will not be honoured. This discount applies only once per policy and does not continue after the first year. TAL as issuer of the policy reserves the right to change or withdraw this offer for future customers at any time without prior notice.

Any financial product advice is general in nature only and does not take into account any person’s objectives, financial situation or needs. Before acting on it, the appropriateness of the advice for any person should be considered, having regard to those factors. Persons deciding whether to acquire or continue to hold life insurance issued by Insuranceline should consider the relevant Product Disclosure Statement (PDS). The Target Market Determination (TMD) for the product (where applicable) is also available.

Promoted by Insuranceline, a trading name of TAL Direct Pty Limited (of Level 16, 363 George Street, Sydney NSW 2000) ABN 39 084 666 017 AFSL 243260. TAL Life Limited ABN 70 050 109 450 AFSL 237848 issues the life insurance benefits. Hallmark General Insurance Company Ltd ABN 82 008 477 647 AFSL 243478 issues the Involuntary Unemployment Cover.

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